Video can prove to be one of the most genuine connections between your business and your target audience. It allows your viewers to get to know you (especially if they haven't met you in person), and it also helps to increase your SEO ranking. Who doesn't love that?
However, when it comes to producing content for your business, a lot of entrepreneurs don't know where to start. This is especially true with video content, which is often perceived as time-consuming and impossible to learn. Luckily, these challenges can be overcome! The great thing about video content is that you can start with tools you already have. That's right! Do you own a smartphone? If you answered yes, then you're already on your way to producing engaging video content for your brand. You can learn more about my tips for getting started with video content creation here.
A simple way to get started with video content for your business is by implementing a Facebook Video cover. Facebook video covers have been rolling out across Facebook business pages over the last few months. They are a great way to display your brand in motion. If you haven't yet seen this update, you may not have access to it as of yet, but don't give up hope! Facebook is rolling out the feature in batches.
To learn more about incorporating Facebook Video covers into your marketing strategy, watch the above video to help get startred!
Process Overview & Tips:
1. Include your brand's logo
2. Minimum video duration: 20 seconds
3. Maximum video duration: 90 seconds
4. Set the video size as instructed [in video]
5. Save the video as a .MOV file
6. Save the video to your desktop so its easy to find
7. Video will loop a few times on it's own per Facebook's settings
About Anesha Collins
Anesha Collins is a Wedding & Events Photographer, Cinematographer, and Educator based in Orlando, Florida who also specializes in video-marketing. She’s the founder of LearnWithAC, where she empowers business owners, photographers, and cinematographers with the knowledge they need to incorporate video visual presence within their brand. She was born and raised in Staten Island, New York. She’s a granddaughter, aunt, and a lover of quotes. She is also a self-starter (with a lot of initiative), and she’s obsessed with being organized and solution-oriented.
Her work has been featured in The Huffington Post, The Knot, Borrowed & Blue, MunaLuchi Bridal, The Knots-HowHeAsked, Harness Magazine, Catalyst Co., the NFL, BlackBride1998 and more. She is also the recipient of Central Florida’s 2017 Best of Weddings Award for Best Photographer & Best Videographer.
Interested in learning more about video content with Anesha Collins?
Then join us at The Reset Conference 2018!
"Video Marketing: Don't Get Left Behind" | The Reset Conference
After several years of producing, shooting, and editing video content for Grammy-Award winning artists, small businesses, larger corporations, and promotional companies, (while also producing quality promotional and video-marketing content for her own business), Anesha finally realized how many other cinematographers, photographers, businesses, and entrepreneurs neglect this part of their business. If Fortune 500 companies continue to use video-marketing within their businesses, why don't you?
Video visual-presence within your brand increases search engine optimization and it also helps you to stand out; especially if others within your industry or niche aren't using video within their brand presence. Video visual-presence within your business is very important to your brand. In this course, Anesha will introduce you to practical ways for using video-marketing within your business and more. You'll learn why video-marketing is important, the best places to use video, valuable and practical tips for shooting and creating promotional videos (for your service-based business or products), why video visual presence is important for your business growth, and more.