In our increasingly visual age, image is everything when it comes to marketing yourself and your business. While this fact might be hard to accept, it’s impossible to ignore. When a consumer is looking for a product or service, their first avenue will inevitably be the internet. An outdated website or negative review can seriously taint your business’s image. It’s also become increasingly crucial to not only have a social media presence, but one that portrays you and your company in a favorable way.
This is why so many business professionals are taking part in the emerging trend of professional portraiture for their online presence. A recent article from the New York Times, entitled “When Selfies Won’t Do,” discussed the drive behind commissioned social media portraits and their impact on the world of social media marketing. The article interviewed a variety of professionals taking part in the sweeping trend, including software engineer Rachel Weinstein Petterson, who noted, “I didn’t want a snapshot. I wanted something that said I was confident in my own skin and knew my place in the world." To read the entire article Click Here.
If you are a portrait photographer looking for ways to increase your bottom line, “Personal Branding” seems to be the next big thing. Professionals want to feel confident in their image and when your image is being viewed both in person and online, it is important to marry them to create consistency and professionalism. Consumers are able to research brands further than ever before, starting with a website and moving to personal profiles to get a feel for the person behind the business. More and more people are addressing this need and starting to outsource their branding to the pros. By offering personal branding services, you are not only meeting a growing photography demand, but creating a solution for expanding your business as well.
In short, as the tired cliché goes, a picture is worth 1,000 words. If you’re looking for ways to test the effectiveness of your professional photos, emerging brand Photofeeler has stepped up to the plate. Using their social platform, you can quickly upload your professional photo and have it rated on traits such as competency and likability. You even get the opportunity to rate others and help them determine which photos work the best for them. If you book a client for a personal branding shoot, referring them to this source could be a great way to solidify their experience and prove the effectiveness of your professional photos. Below is an example of the Photofeeler platform and the results:
Test your images at Photofeeler.com.
Have you done any personal branding shoots? Did you use photofeeler to determine the effectiveness of your brand’s photos? We’d love to hear fr