CG Pro Prints Guest Blogger Program
Clients of CG Pro Prints represent some of the most knowledgeable, professional and seasoned photographers in the industry. Because of this, we decided to introduce a "Guest Blogger" opportunity for our readers and followers to share their insider tips and tricks for success.
Our first ever Guest Blogger reached out to us shortly after we launched our blog and was excited to share his Senior Portrait success story. Josh Fisher, of Josh Fisher Photography, is a wedding and portrait photographer based in Moore, Oklahoma and also offers his services throughout the New England region. Since opening his studio front in 2012, Josh has learned many industry tips and tricks but found a particular technique that he could not live without when it came to his Senior Portrait photography. Below is a summary of Josh's pro tips and a link to the full version of his findings on how to successfully increase your sales from Senior Portrait Sessions.
Senior Picture Ideas for Girls - What Actually Sells
By Josh Fisher
Have you ever stopped and thought about which poses your clients are actually buying and which ones you’re totally wasting time on? Specifically, senior picture ideas for girls and what poses are making you the most money? Which ones are they completely skipping over?
When I first started shooting senior portraits, my mind was all over the place with posing. I even had little cheat sheet cards to look at while shooting, but I had no sense of direction as far as the bigger picture.
I wasn’t actually shooting for a purpose, but instead just randomly choosing poses in different locations hoping blindly that the girls and their parents would like and ultimately buy the images. I knew I wanted my clients to buy big prints, which meant big money for me, but I wasn’t giving them that opportunity because I wasn’t shooting images that worked as big prints in their homes.
So about two years ago I got a little more focused. Instead of reinventing the wheel and trying to find unique poses for each individual senior, I started taking each client through the exact same set of poses, with just a little variation for each person. I also started keeping track of which were their favorites and which ones they actually purchased.
As it turns out, my idea of what my best-selling images were was totally wrong. I hadn’t considered what high school girls and their parents would buy. In fact, to this day, some of my best-sellers are images I would have never thought would sell. This could have something to do with the fact that I’m not, nor have I ever been, a senior girl!
Using a little trial and error, I now have a fine-tuned posing system for girls and I’m confident knowing which poses sell and which ones don’t. No more wasting time shooting senior picture ideas for girls I know won’t sell anyway.
I finally realized that the sales process starts so much earlier than the actual sales appointment. If you don’t shoot for a goal – purchases – you’ll be shooting with no direction, and will most likely end up with no sales…or only small sales if you’re lucky.
Now, SO many seniors later, I am excited to share my findings with you and help lead you to be a more profitable shooter.
One of the most popular poses we sell is “waist-up”. For a long time, I assumed images that were cropped in close wouldn’t sell as large portraits. I mean, who would want their face THAT big on their living room wall? Turns out, I was dead wrong on this. These poses are some of our biggest money makers for girls. We consistently sell these in 16x24, 20x30, and sometimes even larger.
Josh Fisher has been a photographer since 2011, running a full-time studio since 2012. With no formal training in photography, Josh graduated from the University of Science and Arts of Oklahoma in 2012 with a degree in Business Administration. Although his degree is in business, his studies focused primarily on the corporate world, so Josh deeply values the personal training and encouragement he’s received from other leaders in business and photography. Because of this, he’s developed a passion for educating and leading others who want to grow their businesses. Photography has taken him to multiple states, as well as Mexico. His work has been featured in several arenas, including Shutter Magazine, The Red Dirt Bride, High In-Style Daily, Weddingstar Blog, The Wedding Connection, Evoking You, Paper Moon Weddings, Belle the Magazine, the Sticky Albums blog, Senior Style Guide, and Bridal Beauty Magazine. Josh has also been awarded the 2014 Editors’ Choice Award by Two Bright Lights.
If you would like to take part in our Guest Blogger program and share your industry tips/tricks/inspirations, please email email@example.com for more information.